Connoisseur Food & Design Weekend
To drive awareness and trial of the new Connoisseur range inspired by Brooklyn, we created a 16-part national content series based on flavours of the new ice-cream range and executed a huge event in Melbourne. The Connoisseur Food & Design Weekend ran across two days with more that 5000 people attending. We curated a line-up of Melbourne’s top designers to sell their wares, as well as a range of restaurants serving New York-inspired food. Creative ice-cream pioneers OddFellows were flown over from the U.S. to serve Connoisseur ice-cream in bespoke cookies that we had made by Tuck Shop Take Away. The Connoisseur ice-cream truck was extremely popular and sold out both days.
Photography by Michael Woods.