Emily is the co-host of Ingredipedia, a quirky food-based podcast. It’s fun and sometimes a little weird. Ingredipedia is distributed by DM Podcasts. Ingredipedia was included in The Age's list of top Australian podcasts and has graced the front page of the Apple iTunes store in addition to featuring in Apple's highly coveted "New & Noteworthy" section. Stephen Fry retweeted Ingredipedia once.

Episode highlights:

🍗Chicken: Are Chicken Twisties The Superior Flavour? And Replacing Salt With Chicken Salt

Ham: Is Hawaiian Pizza Hate Valid? Christmas Ham Extravaganza 🐷

Ice Cream: How To Make Cheezels Gelato; Ben's Baking Therapy Session

Ingredipedia Bites: What's In Kate Reid From Lune's Fridge And Pantry?

Emily is a regular guest on ABC Victoria’s Evenings with David Astle with her ‘food detective’ segment. She presents interesting and quirky discoveries and responds to talkback callers about a particular food topic from peanut butter to toasted sandwiches. She has also hosted radio shows on RRR.

Emily has spoken at events including the Melbourne International Film Festival, Millennials Marketing Conference, Jacky Winter Gives You The Business, Emerging Writers’ Festival and General Assembly panel discussions.

Branded content and advertising

Emily is currently the Branded Content Director at frankie which was recognised as the branded content studio of the year at the Mumbrella Publish Awards in 2022. She has worked on campaigns for clients such as Xero, The Australian Department of Health, Uniqlo, Monash University, VisitCanberra, Bank Australia, Scratch and many more.

Prior to this, Emily was the branded content director at Broadsheet where she helped build their branded content offering to also win the branded content studio of the year at the Mumbrella Publish Awards in 2018. She has also worked in the creative department of Clemenger BBDO Melbourne as a social media lead and copywriter where she worked on clients including Mars, NAB, Bonds, Drinkwise and the TAC.

Examples of branded content:

frankie Shoots Uniqlo’s New JW Anderson Collection, Uniqlo

Video: How to Make a Snuffle Mat, Scratch

Mythbusting the Cervical Screening Test, The Australian Department of Health

Awards

2023

Medianet “Next of the Best” Awards – Finalist

2022

Mumbrella Publish Awards – Branded Content Studio of the Year

2021

Mumbrella Publish Awards – Best Publisher-Led Advertising Campaign

2018

Mumbrella Publish Awards – Branded Content Studio of the Year

2017

Mumbrella Publish Awards – Finalist, Branded Content Studio of the Year

Asahi x Broadsheet “Above All Else”:

- Webby Awards – Honoree, Film & Video Series (Branded)

- Mumbrella Publish Awards – Finalist, Best Use of Short-Form Video

2015

Drinkwise “How To Drink Properly”:

- Effie Awards – Long Term Effects finalist

- Effie Awards – Not-For-Profit/Cause-Related Marketing finalist

- Effie Awards – Most Original Thinking finalist

- Effie Awards – Digitally Led Ideas finalist

- Asian Marketing Effectiveness Awards – Digitally Integrated Campaign silver

- Asian Marketing Effectiveness Awards – Charities & Public Awareness Messages

finalist

- Asian Marketing Effectiveness Awards – Insights / Strategic Thinking finalist

- Webby Awards Honoree - Social / Public Service

- APAC Effie Awards - Youth Marketing silver

- Adnews - The Game Changer finalist

- Adnews - Digital Campaign of the Year finalist

- AWARD - Digital Campaign – Charity bronze

2014

Drinkwise “How To Drink Properly”:

- Spikes Asia Effective Use of Social Media and Public Relations

- B&T Awards - Best Ad Campaign finalist

- Spikes - PR Product and Service silver

- Mumbrella Awards – Bravery finalist

- Mumbrella Awards – Insight finalist

Maltesers Facebook page:

- Asian Marketing Effectiveness Awards – Social Platform Analytics bronze

- Asian Marketing Effectiveness Awards – Social User Analytics silver

NAB “Footify FM”:

- Spikes Asia Awards - Best Use of Social Media finalist

- Cannes Lions – Cyber finalist

- Festival of Asian Marketing Effectiveness – Video (Digital Strategy) silver

- Festival of Asian Marketing Effectiveness – Online Content (Digital Strategy) silver

- Festival of Asian Marketing Effectiveness – Integrated Campaign bronze

- Festival of Asian Marketing Effectiveness – Sponsorship and Event Marketing bronze

- New York Festival – Digital finalist

- New York Festival – Creative Marketing Effectiveness finalist

- One Show Best Branded Social Merit

- Facebook Studio Awards silver

- AWARD – Best Use of Social Media bronze

- AWARD – Best Online Promotion sliver