NAB was a major sponsor of the renovation TV show 'The Block'. We ran a competition called 'Dob In A Delayer' where people were encouraged to dob in someone in their household who was delaying a renovation job around the home. We promoted the competition via social media and TV ads during The Block. The chosen delayers were featured on TV ads during The Block and given a prize to help them start doing and stop delaying. Keith the foreman from The Block featured in these ads.
I created social media content featuring Keith to engage audiences during episodes of The Block. The content was either entertaining or provided helpful tips, as it's hard to get cut through on Twitter when there are so many people tweeting about the show.