NAB found five passionate sports fans from around the world and brought them to Australia to "Footify" them. The five Footify Fansplantees stayed with passionate footy families here in Australia who taught them about AFL.
We found the host families via social media. We illustrated a lot of the entries and shared them via the NAB social channels to encourage more entries.
Throughout the season-long campaign, I compiled highlights of the Fansplantees journey and shared them via the NAB and AFL social media channels.