How do you get secondary school students excited about studying IT at Monash? Deliver them a burger by drone at Open Day. We ran a large digital campaign for Monash University which began with a data acquisition phase where people signed up for a Future Burger. We then selected some prospective students to receive a Mr Burger meal via drone at Monash University. This was covered on all the major news channels. We created a video of the Future Burger experience and shared this via social media. The video had over 60,000 views in the target demographic of traditionally hard to reach high school students.