Someone once called me the Hunter S. Thompson of weird food science. I think they were right.
I host food podcast Ingredipedia which has been ranked as once of Australia's top podcasts. I have also dabbled in food reviews via emoji (before there was an emoji for everything).
I am the Director of Branded Content at Broadsheet, leading a team to make market-leading branded content spanning articles, videos, events, bespoke print publications and more. We work with incredible clients from around Australia including Mercedes, AFL, Nike, Honda, Visit Victoria, Qatar Airways, as well as cultural institutions such as the NGV, Museums Victoria and the Australian Ballet. Previously, I was the Commercial Editor at Broadsheet. I also write editorial content for Broadsheet including my own Snack Detective column, where I explore food trends such as Homemade McDonalds.
I have also worked at creative advertising agency Clemenger BBDO Melbourne where I was the Creative Social Media Lead. Over my three years there I worked on award-winning social media campaigns such as NAB 'Footify FM', Drinkwise 'How To Drink Properly' and managed Facebook pages such as M&M's and Maltesers, which were consistently ranked as the highest engaging social media pages in the nation.
The Thousands and Lifelounge are some of the publishers I have also worked for, creating campaigns for the Transport Accident Commission and Monash University.
I have spoken at the Melbourne International Film Festival alongside Pulitzer Prize winning food critic Jonathon Gold; the Emerging Writers' Festival; the Millennial Marketing Conference and the Jacky Winter Gives You The Business conference.
Here are some links if you would like to internet-stalk me. Just don't accidentally like something. Otherwise I'll know exactly what you're up to.
LinkedIn: Emily Naismith
The rad emoji version of me was made by the super talented Jay Chapman.